it doesn't take alot of time or money to design a 'look' of an italian racing bicycle, the likes of which is discussed here... you pay a graphic designer once to create a logo and typeface package. perhaps you pay a machine shop a one time fee for turning your logo into a pantograph-able template for engraving chainrings. or you pay microfusione italiana a one time fee to have your marks cast into a fork crown or other frame pieces. and you get yourself a butler building filled with marchetti-lange production tooling and you turn these bad boys out by the thousands. the energy to create the line is invested once, at the beginning. thereafter, the frames were not hand-made in the fashion that we all hoped was the case; they were 'produced'. not like ferrari. like fiat! e-RICHIE (it's warming up...)
>One
>wonders why the top Italian builders spent so much time on cosmetics
>on bikes
>supposedly destined to be abused by racers who typically cared little
>for such
>things.