Thought this would be of interest to all.
Enjoy, Gilbert
In a message dated 12/12/00 1:13:29 PM, Dan@pashley.co.uk writes:
<< 1. Sun Race purchases Sturmey Archer
Sun Race Roots Enterprise Co., Ltd., a public traded company on the
Taiwan Stock Exchange, is one of the largest global manufactures of bicycle
drivetrain components. For 28 years, it has been one of the key players in
the
bicycle industry in North and Latin America and Asia. Sun Race Roots has
just completed a deal with Sturmey-Archer Ltd., the producer of the 98-year
old Sturmey-Archer bicycle internal gear hubs, the original internal gear
hub
system.
The deal will give Sun Race a strong foothold into the European market.
This purchase makes Sun Race one of the three total bicycle drivetrain
solutions providers, in the same league as Shimano and SRAM.
Total investment on the purchase, to bring production back, and to
develop new products for introduction in 2002 will be around US$3.5 million.
The North American operations name will change from Sun Race USA to
Sun Race Sturmey-Archer USA. The European operations will change the
company name from Sturmey-Archer Europe BV to Sun Race Sturmey-Archer
Europe BV.
The parent company Sun Race Roots Enterprise Co., Ltd., will change
the company name to Sun Race Sturmey-Archer Inc. Sun Race's China
operations will be renamed as Sun Race Sturmey-Archer (WuXi) Industries.
It is Sun Race Sturmey-Archer Inc.'s intention to continue with the 98
year old Sturmey-Archer Brand which has traditionally been associated with
high end products. With the backup of the newly added engineering,
manufacturing and marketing capabilities of Sun Race, Sturmey-Archer
products will continue and expand to a full internal gear hub drivetrain
group,
consisting of shifters, brake levers, chainwheel crank sets, chains, and
internal gear hubs with drum and coaster brakes.
Sun Race Sturmey-Archer Inc. will market the derailleur drivetrain
groups, which consist of shifters and brake levers, front and rear
derailleurs,
chainwheel crank sets, freewheels and cassettes, hub sets, and multiple
speed chains under the Sun Race Brand.
The production of Sturmey-Archer hubs and service parts will continue
from Sun Race's Taiwan factory. The move will make Sturmey-Archer products
much more competitive than before. Production will start January, 2001, with
shipping dates in late March, early April 2001.
And for 2002, celebrating the century mark of Sturmey-Archer, Sun Race
Sturmey-Archer will introduce a very special surprise product based on the
patent pending technology.
Mr. Alan Clarke, a Sturmey-Archer man of 31 years, has been named the
General Manager of Sun Race Sturmey-Archer Europe BV.
Sun Race Sturmey-Archer Europe BV will stock the entire line of Sun
Race brand MTB, ATB and BMX products to service European customers.
Sturmey-Archer was the original inventor of multiple speed gears on
bicycles, inventing the 3 speed gear hubs back in 1901. Sturmey-Archer was
also the inventor of the 4, the 5 and the 7 speed gear hubs.
Sturmey-Archer has sold over 100 million hubs to the world.
Sturmey-Archer used to license SACHS in Germany to produce gear hubs.
It is Sun Race Sturmey-Archer's intention NOT to be a third player, but
a
leading player, like Sturmey-Archer has been in the glorious past.
Moulton List page - http://www.topica.com/
Return-Path: <list-errors.700001869.0.701928106.004@boing.topica.com> Received: from rly-yb01.mx.aol.com (rly-yb01.mail.aol.com [172.18.146.1]) by air-yb04.mail.aol.com (v77.14) with ESMTP; Tue, 12 Dec 2000 08:13:29 -0500 Received: from outmta012.topica.com (outmta012.topica.com [206.132.75.229]) by rly-yb01.mx.aol.com (v77.27) with ESMTP; Tue, 12 Dec 2000 08:12:50 -0500 To: "'moulton@topica.com'" <moulton@topica.com> From: Dan Farrell <Dan@pashley.co.uk> Subject: Sturmey Archer Date: Tue, 12 Dec 2000 05:11:05 -0800 Message-ID: <0.700001869.972576999-951758591-976626665@topica.com> Reply-To: moulton@topica.com X-Topica-Loop: 700001869 Received: (qmail 13303 invoked by alias); 12 Dec 2000 13:11:03 -0000 Received: (qmail 13298 invoked by uid 0); 12 Dec 2000 13:11:03 -0000 Received: from carbon.btinternet.com (194.73.73.92) by inmta002.topica.com with SMTP; 12 Dec 2000 13:11:03 -0000 Received: from [62.7.55.190] (helo=LANCELOT.Pashley) by carbon.btinternet.com with esmtp (Exim 3.03 #83) id 145pCv-0003Nb-00 for moulton@topica.com; Tue, 12 Dec 2000 13:11:01 +0000 Received: by LANCELOT with Internet Mail Service (5.5.2650.21) id <YL58S8N4>; Tue, 12 Dec 2000 13:13:21 -0000 MIME-Version: 1.0 X-Mailer: Internet Mail Service (5.5.2650.21) Content-Type: text/plain; charset="iso-8859-1"
1. Sun Race purchases Sturmey Archer
Sun Race Roots Enterprise Co., Ltd., a public traded company on the Taiwan Stock Exchange, is one of the largest global manufactures of bicycle drivetrain components. For 28 years, it has been one of the key players in the bicycle industry in North and Latin America and Asia. Sun Race Roots has just completed a deal with Sturmey-Archer Ltd., the producer of the 98-year old Sturmey-Archer bicycle internal gear hubs, the original internal gear hub system. The deal will give Sun Race a strong foothold into the European market. This purchase makes Sun Race one of the three total bicycle drivetrain solutions providers, in the same league as Shimano and SRAM. Total investment on the purchase, to bring production back, and to develop new products for introduction in 2002 will be around US$3.5 million. The North American operations name will change from Sun Race USA to Sun Race Sturmey-Archer USA. The European operations will change the company name from Sturmey-Archer Europe BV to Sun Race Sturmey-Archer Europe BV. The parent company Sun Race Roots Enterprise Co., Ltd., will change the company name to Sun Race Sturmey-Archer Inc. Sun Race's China operations will be renamed as Sun Race Sturmey-Archer (WuXi) Industries. It is Sun Race Sturmey-Archer Inc.'s intention to continue with the 98 year old Sturmey-Archer Brand which has traditionally been associated with high end products. With the backup of the newly added engineering, manufacturing and marketing capabilities of Sun Race, Sturmey-Archer products will continue and expand to a full internal gear hub drivetrain group, consisting of shifters, brake levers, chainwheel crank sets, chains, and internal gear hubs with drum and coaster brakes. Sun Race Sturmey-Archer Inc. will market the derailleur drivetrain groups, which consist of shifters and brake levers, front and rear derailleurs, chainwheel crank sets, freewheels and cassettes, hub sets, and multiple speed chains under the Sun Race Brand. The production of Sturmey-Archer hubs and service parts will continue from Sun Race's Taiwan factory. The move will make Sturmey-Archer products much more competitive than before. Production will start January, 2001, with shipping dates in late March, early April 2001. And for 2002, celebrating the century mark of Sturmey-Archer, Sun Race Sturmey-Archer will introduce a very special surprise product based on the patent pending technology. Mr. Alan Clarke, a Sturmey-Archer man of 31 years, has been named the General Manager of Sun Race Sturmey-Archer Europe BV. Sun Race Sturmey-Archer Europe BV will stock the entire line of Sun Race brand MTB, ATB and BMX products to service European customers. Sturmey-Archer was the original inventor of multiple speed gears on bicycles, inventing the 3 speed gear hubs back in 1901. Sturmey-Archer was also the inventor of the 4, the 5 and the 7 speed gear hubs. Sturmey-Archer has sold over 100 million hubs to the world. Sturmey-Archer used to license SACHS in Germany to produce gear hubs. It is Sun Race Sturmey-Archer's intention NOT to be a third player, but a leading player, like Sturmey-Archer has been in the glorious past.
Moulton List page - http://www.topica.com/