Van Remortel's wrote:
> Does anyone know what was going on in the world in 1978 that would cause Campy and Cinelli to change their beloved "World" and "Oval/Shield" logos (respectively) with the later Campy Shield and Cinelli "Flying C???" I can't figure out the drastic change for the worse on almost every component... I know the CPSC mandates hit about this era, but that sure doesn't explain (just one example) going from a stamped SR Rear Der. to a "Silk-screened" version.
Cinelli changed hands in 1978, so it was time to come up with a more contemporary logotype.
The Campagnolo derailleur body stamped with "Nuovo Record / Super Record" in sans serif letters and crosshatched background was ten years old at that time and it was time for a product update and new, more contemporary look. The design of the graphics on the derailleur body were pretty much unchanged from the Gran Sport in 1951, so I'd say a change was long overdue.
South Pasadena, California
http://www.velo-retro.com (Catalogo Campagnolo covers 1952 - 1984)