Grim-but-predicatable news from an industry "insider":
> >From the press releases, the Huffy folks have said they think Schwinn is
> ideal for multichannel distribution. So, you'll see Schwinns right next to
> Huffy's at Kmart. If it gets decent product into those kinds of outlets,
> it'll improve the market through increased competition. If Huffy just slaps
> a label on low end product, it will kill any equity the Schwinn name had.
>
> In the short term, Derby, Giant, and Trek will pick up some more dealers.
> This will put pressure on the marginal dealers because with two less brands
> in the market, it will be a (manufacturers')seller's market.
>
> If nothing else, it helps take up press space so the trade papers say less
> bad things about Derby.