[CR]The Future (?) of Schwinn

(Example: Framebuilders:Chris Pauley)

Date: Thu, 19 Jul 2001 11:03:04 -0400
From: "Chris Beyer" <beyerc@mailserver.volvo.com>
To: classicrendezvous <classicrendezvous@bikelist.org>
References: <AD6393708B17D4118D3D00508B0BDB23BD5B3B@MAILSERV>
Subject: [CR]The Future (?) of Schwinn

Grim-but-predicatable news from an industry "insider":
> >From the press releases, the Huffy folks have said they think Schwinn is
> ideal for multichannel distribution. So, you'll see Schwinns right next to
> Huffy's at Kmart. If it gets decent product into those kinds of outlets,
> it'll improve the market through increased competition. If Huffy just slaps
> a label on low end product, it will kill any equity the Schwinn name had.
> In the short term, Derby, Giant, and Trek will pick up some more dealers.
> This will put pressure on the marginal dealers because with two less brands
> in the market, it will be a (manufacturers')seller's market.
> If nothing else, it helps take up press space so the trade papers say less
> bad things about Derby.