Re: [CR]The Future (?) of Schwinn

(Example: Production Builders:Tonard)

From: "Diane Feldman" <>
To: "Chris Beyer" <>, "classicrendezvous" <>
References: <AD6393708B17D4118D3D00508B0BDB23BD5B3B@MAILSERV> <>
Subject: Re: [CR]The Future (?) of Schwinn
Date: Thu, 19 Jul 2001 09:24:52 -0700

This isn't necessarily a bad thing. Schwinn has been kind of a reanimated cadaver the last few years anyway even though there have been some bikes showing good thinking--the Super Sports, for instance. The best thing to come of this would be dealers seeking out smaller bike lines like Fuji, Marin, Kona, Jamis, etc., and avoiding the sharecropper-like relationship that the big folks like Dreck and Cannondale seem to rope their dealers into. Fewer big brands may not be a bad thing for dealers or consumers! David Feldman

----- Original Message -----
From: Chris Beyer
To: classicrendezvous
Sent: Thursday, July 19, 2001 8:03 AM
Subject: [CR]The Future (?) of Schwinn

> Grim-but-predicatable news from an industry "insider":
> > >From the press releases, the Huffy folks have said they think Schwinn is
> > ideal for multichannel distribution. So, you'll see Schwinns right next to
> > Huffy's at Kmart. If it gets decent product into those kinds of outlets,
> > it'll improve the market through increased competition. If Huffy just slaps
> > a label on low end product, it will kill any equity the Schwinn name had.
> >
> > In the short term, Derby, Giant, and Trek will pick up some more dealers.
> > This will put pressure on the marginal dealers because with two less brands
> > in the market, it will be a (manufacturers')seller's market.
> >
> > If nothing else, it helps take up press space so the trade papers say less
> > bad things about Derby.