Re: [CR]Campagnolo - The Italian Bully

Example: Framebuilders:Masi

From: "Eric Elman" <>
To: "Herb Langston" <>, <>
References: <l03130300b8f8a61555ed@[]>
Subject: Re: [CR]Campagnolo - The Italian Bully
Date: Fri, 3 May 2002 17:36:45 -0400

Just like BMW has a company making parts for their vintage motorcycles, there is a company called British Motor Heritage which makes and in many cases licenses out the remanufacture of components for many popular British sports cars such as Triumph and MG. They even go so far as to remanufacture - to a better standard then original - complete bodies for MGB's and TR6's along with the tiny mundane items required to keep old sports cars on the road. So I have to wonder - why doesn't Campagnolo see the opportunity - it surely exists and a president is firmly established with other well respected and (sometimes) profitable companies?

Eric Elman
Somers, CT

-- Original Message -----
From: "Herb Langston"

> Vintage BMWs are very popular for restorations/vintage shows/riding/etc.,

\r?\n> but parts were hard to find and very expensive, so people started

\r?\n> "re-manufacturing" them. It was quite a big industry until BMW put their

\r?\n> foot down and stopped it with an army of lawyers. But rather than being

\r?\n> spoilers, they licensed and contracted a Swiss company to reproduce parts

\r?\n> (to higher quality standards) to keep the vintage BMWs on the road. They

\r?\n> realized that old BMWs running down the highway looking like new was

\r?\n> actually good for their image, and it built brand loyalty.