Stephen Barner wrote:
>
> Mercedes Benz is running a full page ad in the latest issue of Special
> Interest Autos stating "Finding a classic is rare. Finding its parts
> shouldn't be." They go on to state that they will help customers "track
> down the genuine Mercedes-Benz classic part you need." They even provide a
> toll-free number. Now, helping locate a part and putting that part back
> into production are two different things, but obviously Benz is highlighting
> their reputation for quality and durability. They know that classic
> Mercedes owners are very effective marketers--they love their Benzs. And,
> Mercedes is definitely into the business of "selling new and innovative
> products."
>
> Sort of blows a hole in Campy's argument, don't you think?
>
> Steve, nursing the old gum, Barner
Years ago BMW actually sent out a questionnaire about what parts were needed to keep 2002s operational and proceeded to get the parts remanufactured. They also created an award winning museum 30 years ago and raced "art cars" painted by Stella, Warhol and Calder among others at the 24 hrs of Le Mans. A very "enlightened" corporation!
I think eventually BMW will be used as a model by companies such as Campagnolo and Shimano to emphasize their heritage and at that point brake shoes and gum hoods will be available from OEM.
Chuck Schmidt
SoPas, SoCal