Re: [CR]Neo Retro Saddle (sort of) Storika in brown leather (sort of)

(Example: Framebuilders:Alberto Masi)

Subject: Re: [CR]Neo Retro Saddle (sort of) Storika in brown leather (sort of)
From: "Steven L. Sheffield" <stevens@veloworks.com>
To: Scott Goldstein <sgpnet@earthlink.net>, Classic Rendezvous <classicrendezvous@bikelist.org>
In-Reply-To: <200210111809.LAA16853@dodo.mail.pas.earthlink.net>
Date: Fri, 11 Oct 2002 12:20:53 -0600

Brooks is owned by Selle Royal ... not Selle Italia.

From <http://www.bicycleretailer.com/bicycleretailer/search/article_display.jsp?v nu_content_id=1534877>

Brooks Saddle Has New Owner

JULY 03, 2002 -- POZZOLEONE, Italy (BRAIN)--Italian saddle maker Selle Royal bought the English saddle maker Brooks for an undisclosed price.

Brooks, founded in 1866 by John Boultbee Brooks, has a production facility in Birmingham, England, where it employs 22 people. Last year Brooks had revenues of approximately $1.53 million and made 75,000 handcrafted leather saddles, which it exported to more than 100 countries.

"Brooks is a return to our origins--the real essence of why people invent new products," said Riccardo Bigolin, who founded Selle Royal in 1956. "Legend has it that 19-year-old John Boultbee Brooks decided to design and produce a leather saddle for his new velocipede in his father's horse saddle factory because he found wooden saddles very uncomfortable. I also began making leather saddles for not too dissimilar a reason."

Selle Royal claims to have a 30 percent share of the global market and more than a 50 percent share of the European market. It has factories in Italy and Brazil and produce more than 16 million saddles per year.

Selle Royal plans to revitalise the Brooks brand by combining traditional craftsmanship with new technologies, said Barbara Bigolin, Selle Royal's chief executive officer. "Our marketing capabilities will guarantee new audiences for this historic brand and ensure its place in the market for many years to come," she said.

on 10/11/2002 12:09 PM, Scott Goldstein at sgpnet@earthlink.net wrote:
> The following is a link to what looks like an homage to Brooks via
> their new owner Selle Italia. Neither here nor there for me.
>
>
> scroll down to the very bottom of the page for a picture
>
> http://www.speedgoat.com/vegas/interbike2003.asp
>
>
> Cheers
>
> Scott
> ---
> Scott Goldstein
> Los Angeles
> Friday, 10/11/2002 11:06:43 AM Pacific time
>
> "Responding to life means being responsible for our lives."
> Viktor Frankl
>
>
>
>
> _______________________________________________

--

Steven L. Sheffield stevens at veloworks dot com veloworks at mac dot com aitch tee tea pea colon [for word] slash [four ward] slash double-you double-yew double-ewe dot veloworks dot com [four word] slash