Re: [CR]RE: Taiwan Motobecanes et al

(Example: Framebuilding:Restoration)

From: "David Feldman" <feldmans1@earthlink.net>
To: "The Maaslands" <TheMaaslands@comcast.net>, "Classic Rendezvous" <Classicrendezvous@bikelist.org>
References: <1F18D516-E482-11D6-B87D-00039356BD92@mac.com> <04d401c278b3$ef10cd10$efddfea9@mooshome> <01d101c278c5$c18e15c0$a8102d44@mtlrel01.nj.comcast.net>
Subject: Re: [CR]RE: Taiwan Motobecanes et al
Date: Mon, 21 Oct 2002 07:49:52 -0500

Hmm...... My "team" Lejeune has always been "the one I shouldnt have sold." Who has the rights to that brand? Would a "Lejeune works" in Washington making three lugged steel frames a year fly?
Just kidding
David Feldman
Vancouver, WA


----- Original Message -----
From: The Maaslands
To: Classic Rendezvous
Sent: Monday, October 21, 2002 12:50 AM
Subject: R: [CR]RE: Taiwan Motobecanes et al



> Jerry wrote:
> > The current Bates bikes or current Hetchins bikes lack
> > the continuity of personnel or organization, but replicate the traditional
> > construction about as closely as can reasonably be done with currently
> > available materials. They have continuity of design... (snip)
>
> continued:
> > To buy one (Motobucket or Mercier) would be, for me, to become one of the
> gullible
> > people easily manipulated by a popular culture in which spin, image and
> > advertising have become all-important, and quality, substance and
> tradition
> > of no value.
>
> Are you sure about what you are saying here? There can be no gullibility
> question here whatsoever with regards to Motobécane and Mercier. The new
> offerings from both are being offered at price points where their quality
> and substance are on a par with anything else in the market at that same
> price. They are therefore not riding on the coattails of others to personal
> gain. They will necessarily be paying somebody for use of the name. This
> choice is therefore strictly a business decision, hopefully based on sound
> economics. As they haven't raised their prices to cover the additional costs
> of the usage of the name, the consumer is not being duped, the licensees
> must have calculated that the goodwill associated with the name was a
> sufficiently large marketing lever to be beneficial to their bottom line. As
> Motobécane and Mercier both offered a full range of bikes, there have never
> been any 'defining features' of the brand, and as such the new offerings can
> no more be considered abominations of the brand that could new models being
> offered by Bianchi, Raleigh, Peugeot and all other bicycle companies who
> have remained in mass-market existence for over 30 years... All now sell
> bikes similar to those of Motobécane and Mercier. Technology has evolved and
> so have their bikes. One could take the position that evolution in the bike
> field has not always been positive, but that has nothing to do with duping
> gullible people.
>
> In my personal view, the modern builders of Hetchins and Bates are the ones
> who are cynical. They are leveraging the reputation of others to their own
> personal gain at the expense of the general public. It is unlikely that they
> have paid any more for the use of the brand name than was paid for the use
> of Motobécane or Mercier, but they are attempting to sell a product that has
> neither additional quality, substance or any earned tradition for prices
> that are far superior to their market counterparts. That, in my opinion is
> spin!
>
> In my books, I would far prefer to spend my hard-earned money on true
> 'original' works of art such as the top-prize winning Art Stump from Velo
> Rendezvous, a Dave Bohm masterpiece, or better yet, any vintage 1930's-50's
> lightweight race machine. Back then, because of the limited numbers of these
> bikes made, they were all 'original' and groundbreaking in one way or
> another. Back then, the minor changes usually came about when true
> advancements became available. Today, most changes are being dictated by
> other, somewhat less pure, considerations. Changes in cosmetics, or call
> outs about changes in tubing and such were never used to sell the new.
> Often, nothing was even made of major improvements in performance. As an
> example take the Vittoria Margherita gears of the 30's. With the first
> iteration you had to move the chain from one cog to the next with your
> finger tips. In the second iteration, an ingenuous system of chainstay
> clappers was used to prevent the rider from risking dirtying or worse yet
> loss of their finger tips. No bike maker that I know of ever made any ado
> about this change. When the third iteration came out whereby the gear could
> now handle 5 cogs, there was again no big marketing campaign, just a simple
> marking 'Tour de France' on the ratchet case.
>
> Yes, I am happy that somebody is attempting to revive old bike names for
> road bikes instead of trying to elevate BMX (Haro as one example) or
> mountain bike (Scott for one) brands for the same purposes.
>
> Steven Maasland
> Moorestown, NJ
>
>
>
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