Re: [CR]FW: Was Serotta Now Contemporary Lugged Steel

(Example: Production Builders:Peugeot:PY-10)

To: WBINGHAM@imf.org
Cc: classicrendezvous@bikelist.org
Subject: Re: [CR]FW: Was Serotta Now Contemporary Lugged Steel
From: "Richard M Sachs" <richardsachs@juno.com>
Date: Wed, 20 Nov 2002 12:23:15 -0500

heavily snipped: "Bingham, Wayne R." <WBINGHAM@imf.org> writes: These are certainly contemporary bikes, but built with a leaning toward classic style and esthetics. Saying that small builders doing it is okay and large builders doing it is only a marketing

gimmick is missing the point. It's happening because there is a market for it, and I think that's a GOOD thing. Wayne Bingham

correctimundo!!! fwiw, years ago, maynard hershon wrote a piece on the phenomenom of 'co-opting smallness'. it appeared in velonews. it is EXTREMELY relevant to this thread. it used, among other things, the producing/marketing of crafted and microbrewed beers by the larger beer companies, as an example, inferring that they (the corporations) wanted to glom on to the touchy-feely wholesomeness of doing it the ol' fashioned way. a great piece. the story, that is. additionally-the current issue of The Robb Report exposes the Cannondale Custom. it says it's "Hand Made in the U.S.A." and the text uses words like, "...the hand-building process...", and, "Craftsmen then finish the unique frame with..."
the price-$12,000.
whatda country.
e-RICHIE
chester, ct