--- In fact, many people would say that the only true Masis are the ones Alberto --- is making now, and that any made in the US (and now Taiwan) are the --- "reproductions" and/or "forgeries".
Why, because Alberto is the son? Maybe his are forgeries too of those of Faliero?
My understanding is the owner of the "Masi" mark authorized Alberto to continue using the Masi name in Italy, and someone else to use the Masi name in the U.S. That makes them both "genuine".
But I agree this is an instance when proper use a trademark is confusing. Unlike a fungible product (Duracell batteries made in Mexico and Duracell batteries made in France) we assume that Alberto's and Calfornia Masis may both be great (or not) but they are different. What avoids confusion is only the California ones are properly sold here. I think the Albertos that get to the US are called "Milanos" not "Masis".
===================== Charles B. Kramer NY, NY, ordinarily, but tonight in South Bound Brook, NJ