RE: [CR]Re: Atlanta Velodrome

(Example: Racing:Jacques Boyer)

From: "Bill Karow" <billkarow@msn.com>
Cc: <classicrendezvous@bikelist.org>
Subject: RE: [CR]Re: Atlanta Velodrome
Date: Wed, 16 Apr 2003 21:18:18 -0400
In-Reply-To: <3E9D8CC5.47AEA49A@mcmaster.ca>


>>The Atlanta Velodrome became the Bromont Velodrome in Quebec. Bromont purchased the track from Disney.<<

Mr. Kurtz is correct. I worked for Walt Disney Entertainment at Walt Disney World in the time period when Disney owned the Atlanta Velodrome. It was purchased, at Michael Eisner's suggestion, for the Wide World of Sports Complex. I was terrifically excited at the thought of having that track 2 miles down the road from my office. The largely unused Brew track bike in my basement is a reminder of my optimism :( Rumor has it that it was assembled briefly at the facility, but only to check that all parts were there. It was then disassembled and stored in a number of 40' trailers.

Subsequent business analysis - which should have been done in advance, but Eisner's wild ideas at that time mandated immediate action - showed that, even in a sports facility that charged admission to the general public, incremental velodrome traffic wouldn't support the staff needed to man it during business hours. I tried the incremental hotel room traffic gambit based on its ability to attract major events, but was informed that we had virtually no incremental hotel room nights hotels available, especially in blocks sufficient to support large events and thus provide velodrome-specific revenue. In fact, velodrome managers from tracks across the country were incredibly supportive and offered to help ensure the track would host significant events in its first years of operation, since the lure of a Disney World hosted and funded track was such a powerful idea for US track cycling.

Alas, no approach discussed had a sufficient internal ROI to justify the site work needed to permanently install the track and staff it, even with volunteer support. Its location at the remote Disney World site also meant it would be difficult to entice local kids to youth programs, especially at-risk kids. It was offered for sale for $400,000. If I'd won Lotto, it'd be in my back yard now!

Sorry for the long-winded reply, but I was at Disney during this time, doing everything I could possibly do to get the track permanently installed. No luck. I'm glad Bromont was able to buy it, and I hope it's well-supported and heavily used in that location.

Bill Karow now in Windham, ME...but not because I'm bitter or anything :)