[CR]if friction shifters were just now being introduced. . .


Example: Humor

From: "Aldo Ross" <swampmtn@siscom.net>
To: <classicrendezvous@bikelist.org>
Date: Wed, 17 Sep 2003 13:41:25 -0400
Subject: [CR]if friction shifters were just now being introduced. . .

NEW ITEM AVAILABLE!

An incredible advance in bicycle shifting technology!

FRICTION SHIFT LEVERS

Ultra-light shift levers controlled by FRICTION ALONE!!!

Amazing as it may sound, these shifters require no cams, ratchets, or other means of artificial derailleur retention, but rely on friction aone to hold the levers in place between shifts!

Remember - friction is an all-natural force!

Advantages of friction shifting:

1. fewer moving parts 2. fewer wear parts 3. infinitely adjustable tension setting 4. works under all conditions, in all environments 5. universal application works with all shifting systems 6. incredibly light weight!

Stop worrying about your finicky STI or Ergo levers. Give up the constant re-adjustment when the temperature changes.

These levers can be mounted on the top part of the downtube, in an ergonimically correct position, ideal for racers and touring cyclists alike!

No more weaving down the road while struggling to use shift levers mounted (where? OMG!!!) on the brake levers!

Easy to maintain? You bet! With only seven easily-disassembled parts, only a fixed gear could be simpler!

"Yes, but how much moolah am I gonna have to spend on these puppies?"

That's the best part! This advanced shifting system will actually cost you less than the most shifting systems you're using now!

FRICTION SHIFT LEVERS

You'll wonder why no one thought of them before.

Ask for them at your local bicycle retailer.

Aldo Ross
Middletown, Ohio