Re: [CR]Gipiemme : The worst name for a bicycle company ??

Example: Events:Eroica

Date: Fri, 13 Feb 2004 15:23:59 -0800 (PST)
From: David Feldman <>
Subject: Re: [CR]Gipiemme : The worst name for a bicycle company ??
To:, Classic Rendezvous <>
In-Reply-To: <>

Then there are the names from the (sorry, way off topic) world of BMX and freestyle cycling. It is possible to build a bike with a Hemorrhoid saddle, Gay Bar handlebar, and Redneck handlebar stem, all bolted to a Heavy As F&%$ frame! Ah well, no other field can ever catch up with punk rock names--ask someone with spiky hair what MDC stands for.
David Feldman
Vancouver, WA

--- wrote:

> Don wrote:


\r?\n> > Can anyone think of a bicycle manufacturer whose

\r?\n> name sounds worse in

\r?\n> > English than "Gipiemme" ?? With a name like

\r?\n> "Gipiemme", why not

\r?\n> > introduce a series of bicycle cables called

\r?\n> "Snapiemme" and perhaps

\r?\n> > introduce a line of paints called "Chipiemme" ??


\r?\n> For most Americans it is hard to conceive that legal

\r?\n> requirements are at the base of many company names

\r?\n> in Italy and elsewhere. In Italy, except for public

\r?\n> companies, there was a requirement that the company

\r?\n> contained the name of the owner. As virtually all

\r?\n> bicycle industry companies were initially founded as

\r?\n> privately owned companies, the official company

\r?\n> names were therefore obliged to contain the name of

\r?\n> the owner. That is why in the US, you end up with

\r?\n> companies with names like Cannondale, Trek,

\r?\n> Bullseye, Hi-E, Litespeed... etc, and in Italy you

\r?\n> get names like Colnago, Cinelli, Pinarello,

\r?\n> Campagnolo, Modolo, FB (the brothers Brivio)... etc.

\r?\n> GPM are the initials of the owner. To Italians, this

\r?\n> is par for the course. I used to be export manager

\r?\n> for a company called 3B which was owned by a Mr.

\r?\n> Bergamo and his two sons. You also have things like

\r?\n> duegi which literally is two 'G's again linked to

\r?\n> the owner's name. As for public companies, the name

\r?\n> often helps you pinpoint the foundation date as

\r?\n> different practises were in place at different

\r?\n> times. I worked for another company F.I.A.M.M. as

\r?\n> export director. To Italians it is quite evident

\r?\n> that the company was founded in the fascist period

\r?\n> as such acronyms, in this case standing for Fabbrica

\r?\n> Italiana Accumulatori Motori Montecchio (Italian

\r?\n> factory for motor storage batteries from the town of

\r?\n> Montecchio) were very popular during that time.


\r?\n> I have mentioned before the the GPM name is perhaps

\r?\n> not half as humorous as the GPT logo to be found on

\r?\n> older Pinarello bikes. The GPT is meant to indicate

\r?\n> Giovanni Pinarello Treviso, but when the initials

\r?\n> are read in French it reads as: "I flatulated." I am

\r?\n> not sure whether I had any impact in this regards,

\r?\n> or perhaps it was pure coincidence, but shortly

\r?\n> after I pointed this out to 'Nanni' Pinarello, they

\r?\n> stopped using it on their bikes. Other possible

\r?\n> winners for a worst name are the Austrian name

\r?\n> Assmann that was recently brought up for saddles, or

\r?\n> the Dae Jung tire brand.


\r?\n> --

\r?\n> Steven Maasland

\r?\n> Moorestown, NJ