RE: [CR]Re: Marketing Terms


From: "Mick Butler" <pariscyclesuk@hotmail.com>
To: classicrendezvous@bikelist.org
Subject: RE: [CR]Re: Marketing Terms
Date: Sun, 23 May 2004 19:07:49 +0000


Many thanks Martin for injecting some sanity into this discussion. Why we are about it how about Vibrant, Diadrant, Hellenic and countless others.

Best wishes and be lucky. Michael Butler Huntingdon UK.


>From: REClassicBikes@aol.com
>To: classicrendezvous@bikelist.org
>Subject: [CR]Re: Marketing Terms
>Date: Sun, 23 May 2004 14:41:51 EDT
>
>Hi all
>
>Dennis Ryan suggests that some terms used by manufacturers are "just"
>marketing terms. What is the difference between a marketing term and a
>"term".
>
>Dennis quotes the Bates term "Cantiflex" as a marketing term, yet it was a
>word coined to describe a unique shape of tube used in a cycle frame. It
>must
>have been unique as it was awarded a "patent" to protect the originality of
>it
>design. So the tubes have to be called some thing. Do you use a description
>as
>per "a tube varrying in diameter along its axis" or do you use a simpler
>term?
>If you use a term, is that a "term" or a "marketing term"?
>
>(nearly finished selling my sole, so I can return to bicycles soon).
>
>Regards
>Martin Coopland, Scotland, http://www.BatesBicycles.com