> wasn't hogg a hired helper?
Hogg was running the Vitesse bike shop in Bloomington IL before starting Trek. I don't recall anything about a fire at Stella prompting the beginning of Trek, but Vitesse certainly had a strong French heritage.
> the owner was in the appliance industry, if memory serves...
Yes, a distributor of Amana and possibly other appliances -- Richard Burke, IIRC. I believe his son John is still with Trek.
-John Thompson (firstname.lastname@example.org)
Appleton WI USA