Re: Fwd: [CR]Origins of Trek Bicycle Company

(Example: Racing)

Comment: DomainKeys? See
Date: Tue, 14 Dec 2004 13:39:51 -0800 (PST)
From: "Joe Starck" <>
Subject: Re: Fwd: [CR]Origins of Trek Bicycle Company
In-Reply-To: <>

--- John Thompson <> wrote:
> wrote:
> > wasn't hogg a hired helper?
> Hogg was running the Vitesse bike shop in
> Bloomington IL before starting
> Trek. I don't recall anything about a fire at Stella
> prompting the
> beginning of Trek, but Vitesse certainly had a
> strong French heritage.

John, I'd never heard of Hogg connected to a shop in IL, but I'm quite sure of the shop in Madison, with memory of the radio ads of course, but also that Hogg, French and Appel worked there in Madison, and a fellow Trek employee who I'm sure you remember, Jeff Jenkins, told me he did some kind of work at the Madison shop, some kind of construction trade work, maybe electrical, I forget. Bevel Hogg attended school in France, what's le proper way to say it, at the Sorbonne, and he later taught university-level English/French somewhere before getting into bicycle shops and becoming the first President of Trek. Joe Starck, masidon, wi
> > the owner was in the appliance industry, if
> memory serves...
> Yes, a distributor of Amana and possibly other
> appliances -- Richard
> Burke, IIRC. I believe his son John is still with
> Trek.
> --
> -John Thompson (
> Appleton WI USA
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