[CR]ebay outing: Masi brand dilution


Example: Humor:John Pergolizzi

Date: Mon, 3 May 2004 18:16:58 -0700 (GMT-07:00)
From: chasds@mindspring.com
To: classicrendezvous@bikelist.org
Subject: [CR]ebay outing: Masi brand dilution

and I thought Masi could sink no lower:

http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&category=22681&item=3675830745&rd=1&ssPageName=WDVW

Now, granted, this is probably a perfectly serviceable frame, and actually prettier, in some sense anyway, than those Haro masis...but whoever is managing that marque seems untroubled by the North American brand-dilution it's suffered in recent years.

Too bad. Although if it makes money, such management isn't bad for the owner of the marque..just not too swift in the long-run, seems to me.

Charles Andrews
SoCal