[CR]Masi...Legend or Marketing Genius

(Example: Framebuilders:Rene Herse)

Date: Mon, 5 Dec 2005 11:51:21 -0800 (PST)
From: "Tom Dalton" <tom_s_dalton@yahoo.com>
To: classicrendezvous@bikelist.org
Subject: [CR]Masi...Legend or Marketing Genius

Thanks to Nick Z for the subject line. I wanted to bring this closed E-bay auction to the group's attention. I think this is a remarkable example of a name confering perceived value on a bike frame. $860 for a slightly used frame that cost about $700 brand new in 1990 would be surprising for anything other than a Masi. I own this model, in this color, 1 cm smaller. Mine even has that same headset. Nice bike, good looking too, but not to be confused with the real deal. It's a contract built, generic late 80's Italian bike.

http://ebay.com/<blah>

Item number: 7201133955

Tom Dalton Bethlehem, PA

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