Re: [CR] Advertising

Date: Mon, 23 Jan 2006 17:14:02 -0500
From: Angel Garcia <>
Subject: Re: [CR] Advertising
In-Reply-To: <>
References: <>

dave moulton, writes in his site : "During the 1970s there were strict rules regarding the amateur status of athletes, especially Olympic athletes. No sponsorship was allowed and I could not advertise the fact that these top cyclists were riding my bikes. One way around this was to have my name prominently displayed on the frame. I did this in a simple typeface similar to that used on road signs; easy to read and distinctive in my name being spelled out in all lower case letters . A picture of a leading cyclist riding my bike on the cover of the British "Cycling" Magazine would result in a huge boost in sales. Sometimes a photo would be a head on shot and all that could be seen was my logo on the head tube. This was a simple design of four lower case 'm's in the form of a cross."

Angel Garcia Verona, Italy

On 1/23/06, Michael Butler <> wrote:
> The subject of carrying advertising on race clothing
> in time trials is complicated. Basically if you are a
> member of a sponsored club (or a professional) you may
> carry your sponsor's name(s) on your race clothing.
> Other than that nobody may carry advertising on their
> race clothing in a time trial (except in club events)
> except, where the manufacturer puts his name on one of
> the products which he makes. Thus cycling shoes with
> the name of the manufacturer e.g. Sidi, Look, etc. may
> be worn but a racing vest or hat with the name of
> somebody who did not make it e.g. Raleigh, Campagnolo,
> your local cycle dealer etc., may not be worn unless
> they happen to sponsor your club.
> I think the rules on displaying makers names on bikes
> were lifted or relaxed in 1968 but all of the above
> still apply as far as I am aware.
> Thats all for now. Keep those wheels spinning, in your memories if not
> still on the road. Be lucky Mick Butler Huntingdon UK.