Re: [CR]Benotto restoration

(Example: Framebuilders:Masi)

Date: Tue, 14 Mar 2006 15:32:25 -0800
From: "Kurt Sperry" <haxixe@gmail.com>
To: "Angel Garcia" <veronaman@gmail.com>
Subject: Re: [CR]Benotto restoration
In-Reply-To: <70e14d4c0603141420t3cdb4d70pa3e7948ede954eb8@mail.gmail.com>
References: <20060314175328.65950.qmail@web35608.mail.mud.yahoo.com> <20060314210306.48931.qmail@web82202.mail.mud.yahoo.com> <70e14d4c0603141355l4b024c9fue1ba7883985db7d4@mail.gmail.com>
cc: CLASSIC RENDEZVOUS <classicrendezvous@bikelist.org>

I must agree. The decision to move production to Mexico was likely the death of whatever prestige the brand had accrued in the eyes of American cyclists. I've always thought that outsourcing production offshore was a pretty sure way to kill a brand long term for products that aspire to be more than a mere commercial commodity.

Kurt Sperry Bellingham WA

On 3/14/06, Angel Garcia <veronaman@gmail.com> wrote:
>
> Perhaps because production moved to Mexico from Italy in the 1970s? Anyon e
> know the exact year Mexican made Benotto's started to appear?
> Angel Garcia
> Verona, Italy
>
> --
> fineartscrimshaw.com