Re: [CR]Who's really the Hot Topic?

(Example: Component Manufacturers:Avocet)

From: Donald Gillies <gillies@cs.ubc.ca>
Date: Wed, 26 Apr 2006 10:25:02 -0700 (PDT)
To: classicrendezvous@bikelist.org
Subject: Re: [CR]Who's really the Hot Topic?

I agree with Joe Bender-Zanoni, that we need to calculate "throw rate", e.g. divide hits by the number of bikes produced. However, when you are only making a few bikes, nobody has ever heard of your bike and therefore when the 2nd, 3rd, 4th owner gets one they are mystified as to its origin, original parts (catalogue? we don't need no stink'in catalogue!!), and this generates needless questions.

Therefore, we need to again multiply the hits by the "mindshare" generated by the marketing and educational campaigns because this educates the owners, and this term cancels out the size of your production run ... *grin* ...
> (Mario) Confente: 1545
> (Jack) Taylor: 1567
> (Rene) Herese: 1801
> Paramount: 3190
> Bianchi: 3193
> Peugeot: 3199
> Schwinn: 3491
> Colnago: 3977
> Masi: 6819
> Raleigh: 7129
> Cinelli: 7178 (4668 with "bars" and "stem" filtered out)

- Don Gillies :-)
San Diego, CA