[CR]Re: Hetchins - Who Came Up with the Marvelous Names?

(Example: Framebuilders:Pino Morroni)

Date: Thu, 25 May 2006 13:25:34 -0400 (EDT)
From: "Emanuel Lowi" <lowiemanuel@yahoo.ca>
To: classicrendezvous@bikelist.org
Subject: [CR]Re: Hetchins - Who Came Up with the Marvelous Names?

Norris Lockley wrote:

"When I finally get around to building more bike frames., instead of houses....possibly a small workshop in France.. I intend to christen them all with worthy Latin names, and to this end I think that I might just register the following model names, to prevent anyone else using them:- Sine Qua Non, Sui Generis, VanitasVanitatum, (for my version of the Magnum Opus), Vade Retro, Multum in Parce, Semper Fidelis, Utile Dulci, Primus inter Pares, and the Nota Bene. All of them in the dictionary and it only took ten minutes to give my bikes eternal renown.

Once in the early 80s when I had taken on too many framebuilding orders one customer became very stroppy at the extended delay in the delivery of his frame. When I explained that his frame would be the first of a newly-to-be -introduced and rare range, the Festina Lente, he very quickly acquiesced. I have since taken to using this name for any project on which I spend far too much time and make far too little progress..so much so that one of my former shops that I have almost finished converting into a two-bedroomed house..the fruit of almost nine years of intermittent work when time permitted..will almost certainly be called Festina Lente, although it might be more appropriate to name it Caveat Emptor."

Let's not forget these eminenty usable Latin model names:

Post Coitum Omne Animale Triste Est (or some variation) &

Illegitimi Non Carborundum

Emanuel Lowi Montreal, Quebec

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