RE: [CR]Open letter by Greg Softley re decal reproduction

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From: Edward Brooks <ebrooks@eriwine.com>
To: "'Greg S'" <gtsoftley@ozemail.com.au>, <classicrendezvous@bikelist.org>
Subject: RE: [CR]Open letter by Greg Softley re decal reproduction
Date: Fri, 5 Jan 2007 21:43:30 -0600
Organization: Edward Roberts International
In-Reply-To: <003901c7313d$044f7230$2101a8c0@sn2046777123>
Thread-Index: AccxPRGEedrzis+iTFi+dDzmi/fbIgAA2RKg


Greg, Well said. I for one am a very satisfied repeat customer of yours and I would hope that despite a few evident detractors that the majority of folks in the hobby would recognize how fortunate we are to have a resource such as you. Having tried in the past to coax several local printers to make transfers for my restorations I can definitely state that your comments on the learning curve and investment are right on. Many printers don't even want to fool with it at all. When a printer considers what is involved to do a decent job the resultant cost even when a reduced rate is offered is inevitably and understandably usually more expensive than the prices you have been charging and printers not familiar with bicycle decals/transfers don't always do a very good job. On top of that and despite the fact that you are located in Oz I have always received my orders from you very quickly. As with many issues I suspect the key here is instead of folks criticizing your work, or for that matter the work of others, they should check their facts and if appropriate provide you with positive input when they come across the very occasional error or problem and I strongly suspect you would react very favorably and try and improve your products. I would also agree that anyone who still thinks that vinyl transfers are too thick just hasn't seen the thinner alternatives. I'm not saying that someone with a very discerning eye would not be able to detect the difference in material but problems with thickness just aren't an issue any more and while I applaud efforts by the "purists" to go to the time and trouble to do restorations correctly I'm willing to bet that most of the guys complaining about the vinyl decals just need to do more research and additionally while they may have researched appropriate colors/combinations they probably have failed to take into account that for a truly correct restoration one should be using the same types of paints that were used originally. Not only is that difficult to do in many cases but also not necessarily desirable as the controversial "Wet look" of some newer paints notwithstanding, for the most part the quality and durability of paint formulations has improved. Without getting into the issue of whether or not to restore, for those who decide to do so I applaud the ones who do their best to do a top notch job. While this is not for everyone there is a lot to be said for the old adage "If it's worth doing it's worth doing right". It is a heck of a lot easier to attempt this if you are fortunate enough to have ready access to the proper tools and materials and I for one look forward to continuing to take advantage of the ever increasing array of transfers you offer and hope that despite the fact that this can't be a particularly profitable undertaking for you that your love of old lightweight bicycles and the rewards of knowing that you have helped lots of us in the hobby will cause you to continue and hopefully expand your offerings.

Edward Robert Brooks Managing Director Edward Roberts International Auctioneers of the Fine and Rare 1262 West Winwood Drive Lake Forest, Illinois 60045 Phone- 847.295.8696 Facsimile- 847.295.8697 Email- ebrooks@eriwine.com Website- http://www.eriwine.com

-----Original Message----- From: classicrendezvous-bounces@bikelist.org [mailto:classicrendezvous-bounces@bikelist.org] On Behalf Of Greg S Sent: Friday, January 05, 2007 8:48 PM To: classicrendezvous@bikelist.org Subject: [CR]Open letter by Greg Softley re decal reproduction

Hi Crew, I have been trying to keep under the radar for a while concerning my decals that I sell on ebay, mainly due to the fact that shameless self promotion is not my thing. As a lot of you know, I have been a listmember for a couple of years and sometimes I chime in when I feel I have something positive to comment on - but like most 'sleepers' I hold my tongue even when the most inane and exasperating comments are made. I have been selling repro decals on ebay and by special order for nearly a couple of years and have learnt that this 'band of brothers' ( the CR listmembers) only represents a tiny fraction of those who enjoy riding and restoring vintage steel. There is a massive pool of interest out there and within the confines of the CR list we are really just a small, but very dedicated and focussed group. I have made so many strong friendships locally and internationally that, like many other CR members, has improved the quality of my life and of course my bike stable! Lets talk about decals.... firstly a couple of the comments recently posted.... Dale Phelps argues that reproductions are too thick and require too much clear coat to bury...... normally true if the maker uses thick vinyl. The vinyl I use is the finest I can source in regards to thickness - the next finer grade is virtually 'cling wrap' which has major distortion problems when applying. Most repro makers use thick vinyl that is suitable for outdoor signage - so longevity is more important as well as cost....my vinyl costs considerably more to buy than the average commercial product. I have used many pressure rub and water slides and there is nearly no difference to the thickness that I use. An elderly framebuilder (living treasure Jim Bundy) restoring an old Speedwell couldn't convince his old biking cronies that my decals on his frame were not waterslide transfers. Don Gillies mentions that on a couple of my Reynolds decals there were some mistakes.....accepted. I politely thanked him for his input and consequently changed the artwork...that was a long time ago Don! The variety of Reynolds and the different commercial printers that handled the printing requiremnts for them over the decades has produced more variations than you can poke a stick at. I am constantly editing and building my resource library to get the most generic and accurate artwork for each new print run. At that time I had a contractor doing them for me at great cost and artistic control was tough work. I solved the problem by investing about $40,000 into machinery, software and materials (mirror gold vinyl cost $1000 a roll for my printer) and set about learning the art of forging. I was a slave to the printer and software for quite a while - but managed a good outcome...now the roles have been reversed and its a slave to me. What has to be considered in the equation is the personal cost of a venture of this sort......aside from the $ investment, ordinary folk who have a day job, a family, like doing stuff like riding and building bikes could find themselves in trouble. To digitalize a full set of decals - correctly - and have the artwork compatible to a specific printer which does dry heat foil transfer style printing - and nothing else really works - could take up to a week of evenings spent bent over a computer screen. Staring at a monitor for weeks and months is not good for your health and you end up putting on weight...its true! Sample runs, wastage and the other stuff - emails, postage and packing make a $40 set of decals basically a 3rd world economic venture. So you have to have someone committed, with the resources of $ and time and has a tough enough shell to get over the odd slap in the face and with the burning desire to get as many vintage steel bikes back to their true original - if not improved - state. I own about 30 bikes, have another 30 frames and have friends who have stables as well. I also have a large collection of decals and this is where I have been getting most of my artwork from to date. Many purchases of decals to help expand my library of artwork has resulted in the expensive experience of ending up with useless decals - poor registration, incorrect graphics, bad cutting. True originals quite often end up shattering or even turning to dust when attempting to mount them. A set of vintage foil decals I paid $150 for the set, fell to pieces, and am now selling reproductions for $10...and these wont break. Moral dilemma? Getting vintage steel on the road looking great sits on the moral high ground IMO, and inspires others to restore, save and perpetuate vintage classics for future generations. Certain marques or brands worrying about copywrite? - the restoration of their heritage is something that they haven't done themselves and should be grateful for those that are rebuilding their historic base. For the CR listmembers who have concerns about originality in correct restorations- a shortfall in supply of original decals compared to the needs of the many seems to me to be a very short sighted and exclusive way of thinking. To the guys out there that are making rubber campy hoods - good on you - but please state that they are repros so there is no deception. I have some of these and they are tops! Compared to a set that sat in a fridge for 20 years, they haven't quickly gone hard and brittle like the NOS set that were like a picture of Dorian Gray and were pretty nasty after 4 months of normal exposure - even installed on a bike that lives under a sheet in the spare room in my house. I have plans to expand my library of decals which probably amounts currently to over 130 different sets gradually as time permits. I am not keen on doing 'one off' specials - let Michael from Velographics take care of that and I wish him well. Certainly for networking this sort of venture is great, but to be effective you need everything at hand...no waiting or relyng on others. Might I say that I have a soft spot for CR members requests - even though I have done a couple of jobs for 'you know who I am talking about' and have heard nothing from them although a week of my spare time was invested in the process. I have plans to see some of you guys at Eroica or even Dale's final bash in 2007 Cirque. Sorry about the length but have been saving a lot up for quite a while. Now to print the Allegro, Rauler and Tommasini sets I have been working
on.
Greg Softley
Coffs Harbour
Oztralia