Tam outed the interesting Colnago infomercial:
mms://streaming.automaticresponse.com/chainedrevolution/colnago.wmv
The video is brand new, less than one year old. The opening shots show the showroom and the brand new 'Museum'. This museum was completed in 2006 and is definitely worth visiting (I haven't seen it yet, the last time I was there his collectible bikes were spread throughout the premises with the most being stored in the dark showroom basement). It does not show his house across the street where the production is located (in Ernesto's house's basement.)
In the part dealing with Magni's leg problems, the word "Chiavelle" are in fact "cotter pins" and the real story told to me in person by Ernesto in Italian is that the cotter pins were misfiled. Being able to rectify the filing for Magni was what opened the door for Colnago.
The "asso di fiore" is correctly translated as "ace of clubs", however there is also a double entendre in Italian that is lost here as "Fiore" is also "flower", the symbol of the San Remo area. After the San Remo race win, Colnago spoke to the very well-known Italian sports reporter, Bruno Raschi, who was preparing his race report. He came up with the saying that the "in fiore" bike won the race. This was a play on the fact that the race known for the "riviera dei fiori" (flower coast) as well as "in fiore" (flowering or blooming). That particular race win was very important for Italian cycling because it was the first San Remo race won by an Italian in many years, hence the "flowering" part in the "flower" race..
BTW, the Gloria bike was given to Ernesto by a local cyclist. I believe The narrator is German not Italian.
Steven Maasland
Moorestown, NJ
USA