Skip Echert wrote:
> Hello Classic Cyclists:
>
> A visitor to the Vintage-Trek site wondered about the derivation of the
> early TREK logo. (See logo here:
> <http://www.vintage-trek.com/#onthissite>). I thought some of you
> former Trek employees and current dealers might have a perspective on this.
>
> Mr. Richard Burke, current Chairman and an originator of Trek, was
> recently asked about the logo. He recalls the sheaf of of grain is a
> reference to the (then) new Trek company growing in the midwest.
> However, he said he was not involved in the original selection of the
> logo and did not have any further info.
>
> Anyone know more about the derivation? Did Bevel Hogg (the other
> company originator) pick it? Created by a marketing company? or a
> individual or group of early employees? Was there a contest?
I don't recall anything about the etymology of the logo, but I do distinctly remember in the early 80s Continental Airlines confronted us about the similarity of their logo to ours:
http://www.brandsoftheworld.com/
--
-John Thompson (john@os2.dhs.org)
Appleton WI USA