Re: [CR]Viking in the Tour of Britain - now Viking marketing

(Example: Framebuilders:Doug Fattic)

From: <>
Date: Tue, 21 Aug 2007 13:30:35 EDT
Subject: Re: [CR]Viking in the Tour of Britain - now Viking marketing

While on the subject of Viking, does anyone know whether made-to-measure Professional framesets were generally marketed? I always thought that the Severn Valley was the pinnacle of the range, but when speaking to someone riding what I thought was a Severn Valley, fully Campy Record equipped, he told me that it was a custom made Professional. I have never seen any contemporary Viking advertising offering a custom framebuilding service and so was wondering whether they were only offered rather selectively. Hugh Thornton Cheshire, England

In a message dated 21/08/2007 12:50:42 GMT Standard Time, writes:

Ray Green wrote:

Viking Cycles seems to have had an imaginative marketing department in claiming four victories in the ToB. This includes, presumably, the team race in 1959 which is claimed in a contemporary advertisment. In fact Belgium won the team classement however "the whole Belgian team rode Viking Severn valley framesets"! Pretty neat trick for a trade team to claim the team win in a race exclusively for national and regional teams.

They certainly seem to have had an effective marketing department. Cycling: of Nov 28 1964 tells us:

Viking's sales manager, Bob Thom, sold Severn Valley framesets with mostly British components to the German Ruberg team through contact made at the Cologne show. Williams AB77 chainset, Cyclo Star freewheel, Cyclo Benelux P2 gears, GB bars and stems, Airlite hubs and Brooks saddles. This at a time when most teams were using continental components. I have no knowledge of how successful that tem was though.

Peter Brown, Lincolnshire, England