I find that the Schwinn Catalogues from the 1960's until the mid-late 1970's did a fantastic job of selling the product. People look like they're having so much fun, in an attractive setting ... I don't think that bicycle marketing has ever been equaled. This example below is just a pleasure to view :
In the case of Raleigh, I'd say that my favorite catalogue of all time was still the first catalogue I ever owned, the 1972 catalogue :
mainly because I fell really, really hard for the slogan on the front, and I'm a sucker for mushy sentiment, I guess. What in YOUR mind is the best bicycle catalogue in OF ALL TIME ??
- Don Gillies
San Diego, CA