[CR] place names on Italian frames

(Example: Bike Shops:R.E.W. Reynolds)

Date: Tue, 9 Feb 2010 14:45:53 -0500
From: "pstock" <pjstock@gmail.com>
To: <classicrendezvous@bikelist.org>
Subject: [CR] place names on Italian frames


A friend and I were talking about Gios Torino and I wondered "Does Torino refer to a place, the location of the Gios factory, or was it a bike model?" He said Bike Model. and it seems true that Gios and Torino are always mutter together, in the same breath.

Then I thought of WIlier + Triestina and Pinarello + Treviso and I figure this just has to be the Italian style, adding the home base place name to the frame in small along side the brand.

never mind. having looked at Pinarello's location as well as Wilier, this seems to check out. but are there any other examples? where did this practice come from? It seems kind of unique to Italin manufacturers.

Peter Stock
Toronto Canada