[CR] Bruegelmann bankrupt

(Example: Production Builders:Tonard)

Date: Wed, 24 Mar 2010 23:06:50 +0100
From: "Dirk Feeken" <dirk.feeken@t-online.de>
To: Classic Rendezvous Mailing List <classicrendezvous@bikelist.org>
Thread-Topic: Bruegelmann bankrupt
Thread-Index: AcrLnk2PzQ5xsA6RXEqFlAB9RHANrA==
Subject: [CR] Bruegelmann bankrupt


Today I learned that the famous bicycle shop Bruegelman in Frankfurt Germany went bankrupt and folded end of 2009. Bruegelmann is known to the list mainly because of the famous yellow/red Cinelli Superleggera from the early 70s, which was manufactured exclusively for Bruegelmann, the largest Cinelli dealer outside of Italy back then: http://italiancyclingjournal.blogspot.com/2007/08/reminiscing-about-my-1972- cinelli.html In fact a pretty large fraction of high end vintage bicycles showing up today over here is coming from Bruegelmann. They have been the largest leightweight bicycle dealer in Europe during the 60s and 70s and survived until last year still a pretty big player in the game and mail order shop. What made them important for ³us² was the fact that they had a huge stock of vintage spare parts up to the end. Next to current products, stuff like Nuovo Record axles, or Regina cogs, non aero brake levers etc.. could be found even in their latest thick but lovely anachronistic and (always by the boss) amateurishly layouted 2009 catalogs. What drives me mad is the reaction in the press. They say (in some kind of chuckling voice) that this stock-keeping of parts was extremely stupid and the reason for the crash while ³smart² and ³more intelligent² mail order and internet companies don¹t have any stock at all, just sell in real time. Yes, maybe true, but I don¹t have to like it.....

Dirk
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Dirk Feeken
Heidelberg
Germany