Having just read another of Barrie's marketing emails I have decided that I am either just too old or possibly to refined , or both, to be able to decipher the meaning of this abbreviation.
In any case I think Barrie should be careful and check with the patents and copyright offices before he splashed too much money on this initiative as he might be surprised to find that someone such as the owners of the renowned FCUK clothing brand have already registered the name. Should a clothing company have done just that, and bearing in mind that clothes these days are manufactured world-wide, then the W might just mean something other than what Barrie has in mind.
In any case, isn't all this talk of Pedal Force frames, Ribble cycles and Chinese frames just a bit off topic?
Feeling Grumpy, Settle UK