on 06/19/2002 07:49 PM, Stephen Barner at Steve@sburl.com wrote:
> Mercedes Benz is running a full page ad in the latest issue of Special
> Interest Autos stating "Finding a classic is rare. Finding its parts
> shouldn't be." They go on to state that they will help customers "track
> down the genuine Mercedes-Benz classic part you need." They even provide a
> toll-free number. Now, helping locate a part and putting that part back
> into production are two different things, but obviously Benz is highlighting
> their reputation for quality and durability. They know that classic
> Mercedes owners are very effective marketers--they love their Benzs. And,
> Mercedes is definitely into the business of "selling new and innovative
> products."
>
> Sort of blows a hole in Campy's argument, don't you think?
Daimler-Chrysler (owners of the Benz marque) have much deeper pockets than Campagnolo.
--
Steven L. Sheffield stevens at veloworks dot com veloworks at mac dot com aitch tee tea pea colon [for word] slash [four ward] slash double-you double-yew double-ewe dot veloworks dot com [four word] slash